Chanimal Packaging Evaluation - Only $199
Allow Chanimal to provide you a complete retail package evaluation and recommendation of your software product packaging. This is a complete no-holds-barred evaluation comparing your retail (or VAR) packaging against
the 9 page Chanimal Packaging Guidelines (for sale at $19.95, or available for FREE for registering).
Learn more about the Chanimal Micro Consulting - as low as $1,250 per month.
As a marketing purist, I don’t have an opinion, until it is confirmed through research and practical experience. These Chanimal Packaging Guidelines were developed over several years by compiling the feedback from
dozens of software buyers (from CompUSA, Fry’s, Best Buy, Media Play, etc.), numerous packaging articles, and from thousands of reseller and end-user surveys from hundreds of product launches.
It also helped that my former company was the group (with over one million promotions under its belt) that did the actual primary research for several major packaging reports. These other companies charged $1,000 for a packaging evaluation - 5 times the cost for the Chanimal Packaging Evaluation!
Unfortunately, packaging decisions are often emotional, politically charged decisions (which is sometimes why the packaging is so poor)--I just tell it like it is, without having to be politically correct and let you
take it for what it’s worth. You can then reference back to my documentation to negotiate with management and design to get the packaging done correctly.
From these same packaging guidelines came several national best-selling products, including Netscape Navigator--the #1 best-selling product at the time.
“It’s amazing to see how little some software vendors, small and large ones, know about effective packaging,” said Mike Smith, CompUSA buyer. “Some of the designs are so sophisticated that the product
positioning gets lost in the clutter. Others have sent their software in cardboard boxes without any design.” (from a conversation while at RetailVision)
From my own experience, I was having a hard time finding a specific software title while I was in an Egghead store location (when they used to be the top software retailer). I asked the rep to help me find it
and he brought me right back to where I was standing, bent down and pulled the software to the front and said,
“Gosh, I wish vendors would put their product names on the bottom half of the box. That way you can still read the name, even if it is on the bottom shelf.”
He then pointed out that when the first box gets sold, the remaining titles get hidden by the shelf--which is why I couldn’t find it.
In addition, with the evaluation, you get a complete copy of the Chanimal Packaging Guidelines attached as an MS Word document. These guidelines contain the parameters and acid tests that I typically give to the design team to develop the packaging. Plus, I am available to review my recommendations by phone with your and your staff. Often I can provide valuable suggestions on getting it past the buyer, etc.
Following is an unsolicited testimonial:
Call or E-mail me (use e-mail address at bottom) if you would like to find out about the time
frame to complete the packaging evaluation. If you e-mail, then please include your name, phone number, company, Web site, software title, etc. and I’ll usually reply within the day.
Considering that the cost of designing an average retail package is $7,000, what’s $199 to get it right (or risk spending thousands more to fix it later)! I look forward to hearing from you soon.
Ted Finch
President
Chanimal Marketing
100% Guaranteed
This service comes with a no questions asked, 100%money-back guarantee. If you do not believe the analysis and recommendations will significantly improve the effectiveness of your product packaging you will not be charged anything.
Learn more about the Chanimal Display Ad Review.
Learn more about the Chanimal Micro Consulting - as low as $1,250 per month.
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