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The tactical plan demonstrates how the strategic plan will be executed--it is where the rubber meets the road. Typically, my tactical plans are described within the Marketing Plan while reviewing the four Ps of
the marketing mix. The hard-core-roll up- your-sleeves tactics, however, are listed within a comprehensive Gannt chart which shows exactly what will be done and when; department by department. I have
found that using a Gantt chart ensures immediate and coordinated action so all the planning doesn’t go to waist (which is typical of too many plans).
It is the execution of the plan that separates the Chanimal from the wanna be.
Click here to see a sample Marketing Plan which shows how all of these pieces dovetail together.
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