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    Thread: 12 Elements to Consider with a Reseller Agreement
Post: 12 Elements to Consider with a Reseller Agreement

First, I am not an attorney--nor do I play one on TV, so I can't give legal advice. These guidelines are typically reviewed with the attorney so they know the criteria for a reseller agreement. Agr...
chanimal Sales & Channels 0 10,858 10-08-2021, 09:33 PM
    Thread: Top 3 Things that Make the MOST difference with a partner
Post: Top 3 Things that Make the MOST difference with a ...

I was asked the question, “Do any of your channel trainings walk through creating joint business plans? If so, which one?” But it turned into the top three things you should do with a partner.   I a...
chanimal Sales & Channels 0 3,066 03-11-2021, 11:47 PM
    Thread: Forum Rules
Post: Forum Rules

Please follow these rules when posting in this forum: No advertisements or spam No illegal activities No pornographic material of any kind is allowed Do not post copyrighted material without t...
chanimal Forum Rules 1 25,039 11-03-2019, 01:28 AM
    Thread: Meet the Press - Todd Brabender
Post: Meet the Press - Todd Brabender

I first found out about Todd while consulting with a company that made singing software. The previous firm got 8 press hits in six months and the GM asked if that was good. "Fire them," was my respons...
chanimal Rate Products & Services 1 2,477 11-02-2019, 09:56 PM
    Thread: Video: How to Finance a High-Tech Start-Up
Post: Video: How to Finance a High-Tech Start-Up

Check out the video that was produced by Chanimal called, "How to Finance a High-Tech Start-up" at http://chanimal.com/video/index.html (http://chanimal.com/video/index.html) It was available for s...
chanimal Financing 0 2,571 11-02-2019, 09:45 PM
    Thread: How to Set up MAPI Pricing
Post: How to Set up MAPI Pricing

Chanimal MAP Pricing The following are two different samples for MAP pricing. The first one is an indirect approach to impose MAP pricing, the second is a straight forward, comprehensive treatment ...
chanimal Price & Margin 0 2,142 11-02-2019, 09:38 PM
    Thread: How to Determine Reseller Margin
Post: How to Determine Reseller Margin

How to determine your reseller margin for a SaaS product   Review the Chanimal presentation, "How to Create a SaaS Reseller Program" - slide 32 on margins. Video found at: http://www.chanimal.com/re...
chanimal Price & Margin 0 2,436 11-02-2019, 09:35 PM
    Thread: How To Create A Competitive Matrix
Post: How To Create A Competitive Matrix

Creating a Competitive Matrix How Do You Compare? This is one of the most frequently asked questions from prospects and resellers, yet I often find a company that does NOT have a competitive analy...
chanimal Product 0 3,470 11-02-2019, 09:32 PM
    Thread: New Channel Person - Orientation Checklist
Post: New Channel Person - Orientation Checklist

Orientation - New Channel Sales/Marketing Orientation Checklist Review the company master plan of action, existing competitive matrix. Review every page of the channel section at http://www.chanima...
chanimal HR & Operations 0 2,389 11-02-2019, 09:23 PM
    Thread: Copywriting - Stop using the word "Solution"
Post: Copywriting - Stop using the word "Solution"

STOP Using the Word "Solution" The word "solution" is probably one of the most often misused words in copyrighting--especially in high tech. In fact, everything seems to be "a solution." Is this co...
chanimal Promotions 0 5,400 11-02-2019, 09:04 PM
    Thread: Value of Branding the Reseller Rep
Post: Value of Branding the Reseller Rep

Where should I spend my money?  The value of branding the reseller rep—a case study. In 1988, Alan Hall was the president of one of Ray Norda’s (former CEO of Novel) companies and had tried traditi...
chanimal Promotions 0 2,436 11-02-2019, 09:03 PM
    Thread: Resellers Enablement - What to do after the Orientation
Post: Resellers Enablement - What to do after the Orient...

I get the occasional question of what you should do after the orientation meeting (you are doing the orientation for EACH reseller--right?). Following is what I recommend: Typically, once you've ...
chanimal Promotions 0 2,159 11-02-2019, 09:01 PM
    Thread: PowerPoint Density - What is the balance?
Post: PowerPoint Density - What is the balance?

I get questions about reseller PowerPoints. Often because of articles from folks like Seth Godin, Guy Kawasaki and others about low density and 10 slides. I am familiar with the "proven" guideline...
chanimal Promotions 0 2,139 11-02-2019, 08:59 PM
    Thread: Sample Reseller Recruiting Email & Process
Post: Sample Reseller Recruiting Email & Process

[hr] Acme, Inc. E-mail Response & Reseller Follow-Up Process Schedule Following is a 4 step schedule showing our e-mail and phone call follow-up, and how soon it would occur. 1) Initial...
chanimal Sales & Channels 0 3,386 11-02-2019, 08:55 PM
    Thread: Should You Have Levels?
Post: Should You Have Levels?

https://www.chanimal.com/forums/images/icons/icon1.gif Why Should You Have Levels [hr] I get occasional pushback as to why the typical reseller program should have levels. Following is my respons...
chanimal Sales & Channels 0 2,790 11-02-2019, 08:51 PM