Reseller Recruiting Email
Email Template & Follow-Up Process
The following reseller recruiting email schedule uses a 4-step schedule.
1) Initial Email. Invite potential resellers to sign up
2) 3 business days after the initial e-mail. Send a follow-up e-mail
3) 3 business days later. Send third (spam proof) e-mail (if they haven’t responded yet)
4) If they signed up. Send the approval email, get access to the NFR, and call within 2 minutes (while they are at their desk) to schedule the orientation meeting.
Subject: Acme Partner Program – FRE **E 5-user subscription to Acme WIDGET
I am contacting you to see if you would like to apply to become a reseller partner.
To get your attention, I am willing to give you a FR**EE 5-USER LICENSE to WIDGET just for apply ($x,xxx annual value)! You can learn more about it at www.Acme.com (includes training videos and much more).
Is It Any Good?
Acme is a leader in the hosted WIDGET industry, CREDIBILITY, Main Reasons to Buy, well-known customers.
If you sell to or consult with any company that uses WIDGET, then we should talk.
How You Make Money
The world-class Acme partner program is designed to make you money. It includes:
– Perpetual Commissions
– Pre-qualified sales leads
– Deal registration for pre-sale discounts
– No cost and massively discounted licensing for reseller NFR
– No cost product and market training
– Opportunities for joint promotions with MDF
– Plus more…
Get Your Own NFR Copy
See www.acme.com/partners for additional information or to sign up. Complete the application and within minutes you’ll receive an email with instructions to sign in for your own 5 user subscription to Acme at no cost. I’m also happy to send you the product PowerPoint and a competitive matrix.
If you like what you see and we have a good fit, we can talk more about where to go from there.
Joe Channel Guru
Channel Program Manager
Your second reseller recruiting email is sent 3 business days after the initial email.
Expectations: If there are 10 responses, about 2 come in during the 1st email, 6 come in during the 2nd email, and 2 come in during the 3rd email.
Subject: Follow up on Acme partner program
I sent an e-mail a few days ago to check on your interest in the Acme partner program, but I haven’t heard back from you. I can still register you for your free 5-user subscription to Acme. See the details below.
Joe Channel Guru
(original email goes below)
If they have not responded, you can send a “light” email that may make it through the spam filters easier.
Subject: What is your process to pick up new products?
I sent a few e-mails previously, but they may have been caught in your filter. I want to talk with you about the Acme partner program. What is your process for picking up new products?
Joe Channel Guru
ADDRESS (always required to meet the legal requirements)
There are many email variations, including simple ones like the last email that just ask what their process is. Others include specific points about how you compare to their competitors (you send leads, you’re in the cloud, you are 100% channel, etc.) that work very well.
Click HERE for a section on Chanimal that shows how to Recruit Resellers. It includes press releases, roadshows, trade shows, recruiting calls, direct mail postcards, display ads, newsletter sponsorship, etc.