Research & Information Services Manager
Reports to: Director of Marketing
The Research and Information Services Manager (RISM) is responsible for helping the Division obtain the managerial information to make correct product, competitive, and pricing decisions while minimizing the risk of expensive incorrect decisions (risk aversion). The information provided helps insure that the products we create delivers the benefits that the customer wants in the manner expected (i.e., correct implementation of desired features). He/She does this by compiling and summarizing secondary research and by directing primary quantitative and qualitative research. The primary research would be conducted among our prospective customers, existing customers and their customer base, sales, management, engineering, analyst and others in the form of round tables, discussion groups, focus groups, personal interviews, surveys, usability studies, etc. Results would be delivered in the form of reports and formal de-briefings. In addition, the RISM is responsible for managing the competitive research analysts and benchmarking efforts.
Key Job Responsibilities include:
- Work with the Competitive Analysis and Benchmarking Analyst to compile, evaluate, summarize and prioritize secondary research such as analyst reports, trade publications, competitive reviews, press coverage, etc. Results would be organized within a department library and the Intranet to allow easy, quick access.
- Conduct qualitative research in the form of focus groups, discussion groups, round tables, and low volume personal interviews. In addition, usability studies would be conducted on our hardware (keyboards, remotes, set-top box), software (development ease of use, interface design, menu positioning, etc.) and consumer and developer documentation.
- Conduct quantitative research in the form of statistically valid phone, mail and Internet (on-line) studies to help identify and prioritize customer preference.
- Collaborate and direct other research done by analyst, other divisions, groups and sectors, by trade publications, etc.
Knowledge & Skills
The qualified candidate has the following:
- Prefer an aptitude with technical and consumer products—even if primary experience is with consumer goods.
- Would value some research agency consumer and business research experience.
- At least 5-10 years of similar experience with consumer goods, software, hardware or consumer electronics company as a contributor and manager/director.
- A bachelors or masters degree with an emphasis in statistics, math, economics or business—or exceptional real-world experience.
- Experience determining customer requirements (via quantitative and qualitative research, including focus groups, surveys (paper and Internet), roundtables, etc.).
- Experience with hundreds of focus groups, tens of thousands/millions of surveys, dozens of roundtables and several software/hardware GUI usability studies.
- Must know all methods of research methodology including statistical analysis with and understanding of achieving a high degree of confidence.
- An understanding of competitive analysis and benchmarking methodologies.
- Excellent writing and presentation skills.
- The ability and track record of setting up all research systems from scratch and building a department.
- The willingness and adaptability to work in a high-speed, start-up organization.
- Works well with customers, alliances, sales, engineering and management.
- A highly credible personality.