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Editorial Schedule

You are here: Home1 / Resources2 / MarCom3 / PR4 / Editorial Schedule

Sample Editorial Schedule

Following is a sample editorial schedule (using fictitious data for a possible Xbox competitor) that would be used to identify publications with features that we might participate in.

Publication Editorial Highlight Issue
Red Herring Games April 9th
Digital Hollywood August 6
Telecom October 8
Newsweek Technology April 2
Technology May 28
Technology – next frontiers for families June 25
Business Week Telecom May 27
Telecom industry October 21
Tech Week Digital Dreams – Games March 6
PC Magazine Consumer Broadband, Business Broadband February 20 (missed)
PC vs. Console Games March 6
Developing for Wireless April 17
Ultimate Game Library (pitch online) June 26
Broadband Week Rollout report: Telecom June 4
Broadband Abroad September 7
Communications Solutions One Box – Multiple Services… May 1
Telecom Business Consumer Broadband March 6
Electronic Design DSL / Broadband Technology April 30
Global Telephony Converged Services July 7
Electrical Contractor Smart home – residential automation August 6
Electronic House Bringing Internet to home theater June 4
Computer Graphics World New Gaming Platforms March 11
Telephony Broadband video content August 6
ABC Today Focus: Future Technology October 20

We can find the editorial schedules at the web sites of the publications we are targeting. For example, we find the editorial schedule for PC Magazine HERE. We can also lookup targeted editorial schedules within databases from MyMediaInfo and others. Their service is called MyEdcals.

This company compiles information from over 400,000 story opportunities from ALL categories. Their prices used to be about $500/year (which I would split with several of my consulting companies), but they shot up to over $2,000 once the company was acquired. The database is updated every single day. They are also happy to add a publication if it is missing.

Pitch Dates

Once you have your editorial calendars you will compile them and then sort by the editorial due dates. You will then calculate the apx pitch lead time so you can pitch your product/service toward the topic of the editorial calendar. Following are typical lead times according to the publication distribution schedule:

  • Monthly – 3 months
  • Weekly – 1 month
  • Daily – 1 week

Note: Be cautious about signing up for newsletters at MediaMap, I was averaging three e-mails from them a day before I had to unsubscribe.

Resources

Following are a few documents that will help you further.

  • Pitch Lead Time Calendar (Excel). Download a simple pitch lead calendar that helps you understand the variables that determine when a pitch should be attempted.
  • Editorial Calendar Sample – Kit (Zip). Sample calendars, sample edi cals and a sample calendar, etc.
  • PR Plan of Action (PDF). View the PR Plan of Action. It contains detailed instructions on how to sort your database.

editorial calendar

Please REGISTER with Chanimal for free accessThe Cave. It contains a complete PR Kit with a LOT more content.

Sample Editorial Calendars (don’t worry about the dates–it’s the example that is helpful):

  • Editorial Calendar CRN (PDF)
  • Editorial Calendar CIO (PDF)
  • Editorial Calendar FA (PDF)

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