Target Audience

PR Target Audience

You would target trade publications, general technology publications, and mass consumer and business press for your pr efforts–depending on the product. Following is a list of several primary targets for a high-tech product (such as a CRM or Interactive Web product).

• You must always get internal product acceptance and awareness first. This enables people outside of your department to also pitch in and support your product (with budgets, resources, and publicity).  These constituents include:
  • Internal Corporate Leadership
  • Division, Group, and Sector Leadership
  • Internal department
• Primary trade publication targets could include (use your own industry-specific pubs):
  • Broadcasting and Cable
  • Electronic Buyers’ News
  • Sales Force Automation
  • PC Magazine
  • Electronic Media
  • Home Theater Review
  • San Jose Mercury News
  • PC World
  • Popular Home Automation/Electronic House
  • TWICE
  • Interactive Week
  • Interactive TV Today
  • America’s Network
• Specific publications can be located within two of the most popular media resources, Bacon’s or MediaMap.
• Targeted industry analysts include:
  • Aberdeen
  • DataQuest
  • The Delphi Group
  • Forrester
  • Frost & Sullivan
  • The Gartner Group
  • Jupiter Communications
  • MetaGroup
  • Patricia Seybold Group
  • Find/SVP
  • Simba/Cowles
  • Cahner’s In-Stat
  • The Yankee Group
• Primary mass media and business press targets include:
  • ABC
  • CBS
  • NBC
  • FOX
  • Forbes
  • Fortune
  • Time
  • Newsweek
  • Business Week
  • Wall Street Journal
  • New York Times
  • MSNBC.com
  • Newsbytes.com
  • USA Today
  • Popular Mechanic
  • Washington Post
• Primary technology publication targets could include:
  • Computerworld
  • EE Times
  • InfoWorld
  • Network World
  • PC Magazine
  • PC Week
  • Auto ID News
  • SC Magazine
  • CIO
  • Gaming World
  • Maximum PC
  • Electronic Products
  • Infosecurity News
  • Biometric Technology Today
  • IT Professional
  • Wired

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Additional Resources

• Analysts Kit. Register at Chanimal and gain access to the “Analyst Kit” – which contains a sample analyst and editorial calendar, e-mail to set up appts with analysts, a spreadsheet of over 400 analyst groups, an analyst tracking template, instructions on how to set up an analyst program, how to brief analyst, samples of analyst PowerPoint and more.