The Tactical Plan

It is the execution of the plan that separates the Chanimal from the wannabe. The tactical plan demonstrates how the strategic plan will be executed–it is where the rubber meets the road. Typically, my tactical plans are described within the Marketing Plan while reviewing the four Ps of the marketing mix. The hard-core-roll up- your-sleeves tactics, however, are listed within a comprehensive Gannt chart which shows exactly what will be done and when; department by department.

I have found that using a Gantt chart ensures immediate and coordinated action so all the planning doesn’t go to waste (which is typical of too many plans).  Check the Chanimal Store for a copy of the “Master” Gantt chart that has over 1,500 items.  You can also REGISTER and get a copy of the plan for free.