Hector has managed channel marketing and channel sales (VARs, Alliances, Affiliates)–including setting up several channel programs from scratch (agreements, deal registration, affiliate software, margins, levels, mdf & lead policies, LMS, and two partner portals).
He has managed recruiting and enablement with newsletters, recruiting emails, recruiting direct mail postcards, multiple recruiting and promotional videos, and has progressed partners from initial product demos through on-boarding orientations, initial marketing meetings, helped them create product landing pages with SEO, set up their promo email campaigns, and helped them with product demos.
He also helps with channel sales with joint sales calls, partner model calls, in addition to alliance setup and recruiting. Prior to channels, he lead a call center team in recruiting and training, plus sold direct–managing a 20 person team. He has won several sales awards, is a proud Texan and father of two.