• Link to Facebook
  • Link to Facebook
  • Link to Youtube
  • Link to LinkedIn
  • Contact Info
  • Chanimal University
  • The Cave
512-263-9618
Chanimal
  • Resources
    • Videos
    • Books & Magazines
    • White Papers & Articles
    • Reviews
    • Channel Software – PRM
    • Channel Research
    • Pricing & Margins
    • MarCom
      • PR
      • Advertising
      • Direct Mail
      • Copywriting
      • Trade Shows
      • Collateral
      • Internet
    • Channel Marketing
      • How to Build a Reseller Program
      • Reseller Kit
      • How to Recruit Resellers
      • Partner Enablement
      • Reseller Training
      • Reseller Promotions
      • Channel Software
    • Sales
      • Channel Sales
      • Direct Sales
      • Sales Training
    • Alliances & OEM
    • Affiliate Program
    • Product Management
      • Research
      • Competitive Analysis
      • Product Positioning
      • Business Models
    • Marketing Plan
    • Finance Your Company
    • Human Resources
  • Consulting
  • Training
    • Certified Channel Management – ALL
    • Certified Channel Manager
    • Certified Channel Sales Manager
    • Certified Channel Marketing Manager
    • Electives
    • Channel Advisory Council
    • Current Promotions
  • PRM Software
  • Store
  • Blog
  • About Us
    • Contact Info
    • Management
    • Partner Program
    • Webinars & Events
    • Alliances
    • What’s New & Press
    • Advisory Council Profile
    • Course Suggestions
    • Scholarship Nominations
  • Register
  • Menu Menu

What is the ROI for Channel Manager Training?

You are here: Home1 / Blog2 / Certification3 / What is the ROI for Channel Manager Training?
roll the numbers roi channel training

What is the ROI for Certified Channel Manager training?

The easiest way to justify the cost for training is to roll the numbers:

  • Assuming after just one course, you are able to hire or re-activate just ONE new reseller because of what you learn
  • They sell just one new customer every quarter = 4 customers per year
  • You have a SaaS application & the avg deal size is $100/month – that’s $1,200 per year x avg 2.5 years per customer = $3,000 revenue per sale
  • So the single reseller is worth 4 sales, or $12,000 per year
  • If the avg reseller stays on board for five years = then you make $60,000-lifetime revenue for every reseller
  • If your cost for the initial Certification course is $2,000 – then you get a 30x return!
  • If you are able to hire 100 new resellers (many trained channel managers go on to recruit hundreds if not thousands of new partners), instead of just one, with what you’ve learned? That 60k x 100 = $6 million in revenue for a $2k investment. That is a 300 x return!
  • For comparison, in a software company, with a 20% gross margin–you need a 5x return on your marketing promotions to get your money back and break even.
  • If we compare your channel return to a display ad, we realize that many ads only generate a 2.3x return. Even a good ad will typically only generate a 13x return (so 300 x return is one of the highest ROI you will ever get).
roi channel training

Highest ROI

The return for channel programs overall is the highest ROI of any marketing activity–so any investment in training typically gets incredible returns. See Chanimal University.

You may want to use this example when trying to convince your management to invest in your training. Learn More about training ROI.

Contact Info

Chanimal, Inc.
12109 Lake Stone Dr
Austin, TX 78738

512-947-7016
Click to eMail Us

Follow us on Facebook

Become a Certified Channel Manager ™

certified channel manager

NOTICE

I join a LOT of affiliate programs (connoisseur–like to see what they do), including Amazon, so there may be links throughout Chanimal.

© Copyright 1994 - 2025, Chanimal™ - all rights reserved
  • Link to Facebook
  • Link to Facebook
  • Link to Youtube
  • Link to LinkedIn
  • Partner Program
  • Affiliate LOGIN
  • My Admin
  • Privacy Policy
  • The Cave
Scroll to top Scroll to top Scroll to top