Channel Advisory Council
Thank you for your willingness to serve on the Channel Advisory Council. The fact that you have been invited to participate shows confidence in your expertise and ability to contribute toward the overall Channel Management profession.
Fortunately, existing members of the council have already contributed and helped with the original baseline requirements–that was the hard part. However, this is an ongoing effort, and we want your feedback to make sure the industry standards and the correlating coursework meet the needs of your market segments (Enterprise, SMB, SaaS, Retail, etc.) and geographies as we selectively add additional members.
We also welcome any contributed content (worksheets, policies, approaches, insights, videos, etc.) that we can consider and add to the course materials.
Below are the course outlines (that show how the courses work together), and the Industry Standards documents for your review.
As a member of the council, you will have FULL free access to all the courses for review. You are welcome to take the courses and even become certified if you wish–at no cost to you. In addition, you can also invite one other associate you designate who can also review and take all the courses and act as your proxy for feedback–including certification (a nice perk for them – over $6,000 value).
This includes access to all the coursework, videos, ancillary templates, documents, instructions, etc. As you are able, you can review the coursework and submit comments, corrections, recommendations, and content if you discover any holes that should be addressed in ongoing course revisions.
In addition, you’ll have the opportunity to participate in the semi-annual Channel Advisory Council virtual conference meetings (typically held in January and June) where you can provide feedback and recommendations on the standards, the course materials, and industry best-practices.
Please complete the form below so we can create your council profile and add you to the internal database and public listing. Click HERE to view profiles of other council members in case you need help with your profile below. Thank you.
How much time committment does this require?
The initial review should only take 10-20 minutes. After that, there are the two semi-annual meetings. We would like you to attend–but we will still proceed so long as we have a quorum (10 members).
What perks are part of Council membership?
This a non-cash compensation position on the Channel Advisory Council. However, you have the following perks (during your term on the council and within six months afterwards (so you have time to finish anything you started)):
Do I have to review everything before I am on the Council?
No–there is too much material for you to review in advance. It is sufficient to see that the material is comprehensive and covers most of the topics you feel are important–based on your personal experience, market space, and geography. You’ll have plenty of time to help refine the standards and coursework as you become more familiar. The detailed outlines should be sufficient to start.
Do I have to sign anything?
No. This is not a board seat with legal and fiduciary responsibility. This is an advisory council among peers to set industry standards for channel managers, and ensure the coursework will prepare channel mangers to meet those standards.
It is a “Birds of a Feather” organization of hand-picked, qualified peers. There may be some competitors–so you don’t need to share or identify your secret sauce, but we all benefit by our mutual contribution. There is no NDA–since you are encouraged to share the standards to retrieve feedback for further improvements.
The course material is copyright. It can be re-purposed and personalized for internal use by the certified participant, but it cannot be re-used or sold as your own coursework, template or content–unless specifically licensed as such.
How do I make recommendations?
Please use the Course Suggestions form to submit edits, new topics, forms, templates, videos, processes and policies. Minor, or obvious things can be added along the way–during major course revisions, or within add-on and update sections of the course. Any major suggestions are typically reviewed with the council during the semi-annual meetings before being added.
Is there a time lmit to be on the Council?
All seats on the Council are for a one-year period, with auto-renewal unless you chose to leave, or are replaced (usually if you mutually agree you can’t actively participate (although there isn’t a big time commitment), or we are looking to rotate certain market or geographic segments). Any perks (mainly courses enrolled in) remain in effect for up to six months past your end date.
Anything affiliate related is governed by the affiliate agreement and program–regardless of Council status.