Channel Advisory Council

Profile Form

certified channel manager

Thank you for your willingness to serve on the Channel Advisory Council. The fact that you have been invited to participate shows confidence in your expertise and ability to contribute toward the overall Channel Management profession.

What’s Required?

Fortunately, existing council members have already contributed and helped with the original baseline requirements–that was the hard part. However, this is an ongoing effort, and we want your feedback to make sure the industry standards and the correlating coursework meet the needs of your market segments (Enterprise, SMB, SaaS, Retail, etc.) and geographies as we selectively add additional members.

We also welcome any contributed content (worksheets, policies, approaches, insights, videos, etc.) that we can consider and add to the course materials.

  • To start, we would like your initial review of the Industry Standards for Channel Managers  (Channel Management, Channel Sales, and Channel Marketing) to see if they represent the industry needs for the channel and employers–based on your personal experience, representative market segment, and geography. You can make recommendations or validate if everything looks fine.
  • Next, we would like your review of the associated certification course outlines to confirm that they appear to teach those standards. Everything doesn’t have to be perfect initially since it will continually improve, but you can tell if it covers most of the expected content fairly quickly.

Below are the course outlines (that show how the courses work together), and the Industry Standards documents for your review.

  • View or download the Chanimal University Course Outline (PDF)
  • Click HERE to view or download the Industry Standards for Channel Managers (PDF)
Channel Advisory Council

Free Course Access

As a member of the council, you will have FULL free access to all the courses for review. You are welcome to take the courses and even become certified if you wish–at no cost to you. In addition, you can also invite one other associate you designate who can also review and take all the courses and act as your proxy for feedback–including certification (a nice perk for them – over $6,000 value).

This includes access to all the coursework, videos, ancillary templates, documents, instructions, etc. As you are able, you can review the coursework and submit comments, corrections, recommendations, and content if you discover any holes that should be addressed in ongoing course revisions.

In addition, you’ll have the opportunity to participate in the semi-annual Channel Advisory Council virtual conference meetings (typically held in January and June) where you can provide feedback and recommendations on the standards, the course materials, and industry best-practices.

Profile Information

Please complete the form below so we can create your council profile and add you to the internal database and public listing.  View the profiles of other council members in case you need help with your profile below. Thank you.

Channel Advisory Council

This field is for validation purposes and should be left unchanged.
Name
The current or former title you would use for the Channel Advisory Council
Add a link to your LinkedIn profile
Your personal or consulting website (if you have one)
Address
This will NOT be made public. It helps us know your time zone and provides your mailing address for anything sent to the council members.
Primary Market Segment
Please list 1-2 primary market segments you might represent.
List a short bio that might be used or edited for your advisory profile (or link to existing copy)
Submit any comments if desired
Attach an image that may be used for your profile--or we can pull from LinkedIn, etc.
Accepted file types: jpg, jpeg, png, gif.
Thank you for your willingness to participate on the Channel Advisory Council.

Frequently Asked Questions?

The initial review should only take 10-20 minutes. After that, there are the two semi-annual meetings. We would like you to attend–but we will still proceed so long as we have a quorum (10 members).

This a non-cash compensation position on the Channel Advisory Council. However, you have the following perks (during your term on the council and within six months afterwards (so you have time to finish anything you started)):

  1. You can take any and all of the courses and electives FREE–you have access to all the courses, videos, templates, policies, processes and will get a physical certificates like any other graduate if you pass the course. Over $6,000 value.
  2. Plus, you can allocate another associate of your choice, to also take any or all of the courses for FREE (making it easy for you to delegate a course so you can get their feedback as proxy (in case you are too busy to complete the courses)). They can also receive the certificate if they pass the course. Over $6,000 value.
  3. You can indicate to your company, the press, the industry and your peers that you are a member of the Channel Advisory Council. You can also indicate your completed certifications.
  4. You have an option to become an affiliate–or not, your choice. If so, you can either receive the full commission or offer a discount to your referred recipient equal to the entire amount or a partial split amount of the affiliate fee (part discount, part referral fee–your choice).
  5. Finally, you have the chance to influence the entire industry and ensure a higher-standard and consistency among Channel Managers. This can personally save you training time, and ensure your team performs better–a good channel manager can dramatically increase sales (including your associated overrides or bonuses–so you and your company benefit indirectly). Value – Priceless!

No–there is too much material for you to review in advance. It is sufficient to see that the material is comprehensive and covers most of the topics you feel are important–based on your personal experience, market space, and geography. You’ll have plenty of time to help refine the standards and coursework as you become more familiar. The detailed outlines should be sufficient to start.

No. This is not a board seat with legal and fiduciary responsibility. This is an advisory council among peers to set industry standards for channel managers, and ensure the coursework will prepare channel mangers to meet those standards.

It is a “Birds of a Feather” organization of hand-picked, qualified peers. There may be some competitors–so you don’t need to share or identify your secret sauce, but we all benefit by our mutual contribution. There is no NDA–since you are encouraged to share the standards to retrieve feedback for further improvements.

The course material is copyright. It can be re-purposed and personalized for internal use by the certified participant, but it cannot be re-used or sold as your own coursework, template or content–unless specifically licensed as such.

Please use the Course Suggestions form to submit edits, new topics, forms, templates, videos, processes and policies. Minor, or obvious things can be added along the way–during major course revisions, or within add-on and update sections of the course. Any major suggestions are typically reviewed with the council during the semi-annual meetings before being added.

All seats on the Council are for a one-year period, with auto-renewal unless you chose to leave, or are replaced (usually if you mutually agree you can’t actively participate (although there isn’t a big time commitment), or we are looking to rotate certain market or geographic segments). Any perks (mainly courses enrolled in) remain in effect for up to six months past your end date.

Anything affiliate related is governed by the affiliate agreement and program–regardless of Council status.