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Welcome to Chanimal

Hi, I’m Ted Finch, CEO of Chanimal.com, the Ultimate (and largest) Resource for Channel Training, Certification, & Consulting for Software, Hardware, SaaS, and Channel Marketing for over 30 years. Please remember to bookmark this page.

NEWS! Chanimal celebrates it’s 30th year anniversary. See Store for 30% off on channel courses, Kits, Consulting, and PRM.


Chanimal provides consulting, channel training, PRM software, and industry resources. The concepts on this site have generated BILLIONS in revenue (from some of the most successful launches in the world). The 1,000+ pages of content are my contribution back to the tech industry. I trust they help you as well (Check the RESOURCES menu).

Free Channel training & consulting help

FREE Public Consulting, Channel Q&A, Open Mic  – Every Thursday, 2 – 3 pm CST
www.GoToMeet.me/TedFinch (no password needed)

Please REGISTER your first time here so I can add you to my confidential networking database and give you access to the “Chanimal Cave.” This password-protected section contains a LOT of exclusive and FREE content ONLY for registered users.

It’s a small industry, let’s stay in touch.

Ted Finch
aka Chanimal (“Channel Animal”)

BeforeAfter

Read recent reviews about the Certified Channel Manager course on LinkedIn

channel training, certification & consulting

Chanimal Micro Consulting ™

Get affordable and award-winning consulting to create or refine a world-class reseller program or get hands-on to CMO-level marketing help for as little as $2,750 per month!

Find Out More

Over 700 Clients including...

What’s New

  • Chanimal is speaking at the Austin PartnerOps Symposium on April 10th, 2025.
  • Watch Chanimal featured in a zinfi video podcast, “5 Keys to Successful Channel Partnerships.“
  • Chanimal celebrates 30th anniversary – 30% off EVERYTHING!
  • Chanimal is listed as one of the world’s top channel training companies by canalys. See report.
  • Chanimal is listed among the top consultants for technology vendors by canalys. See report.
  • Chanimal Announces over $100,000 in Scholarships. See the press release.
  • Chanimal Releases Industrys First Commercial PRM Built on WordPress, a “Partner Program In-A-Box”  Issuewire, PR.com, 888-Press, Express Press.
  • New – Channel Training! FREE Trial of the Certified Channel Manager training at ChanimalUniversity.com–includes FOUR free channel training lessons & content!
  • Video, “What to look for in a PRM.” presented with SaaSMAX/PartnerOptimizer.

Register & Participate

  • Register at Chanimal and get access to “The Cave” with tons of additional FREE content–or you can buy it.

Chanimal’s Micro Consulting was named to the “Top 5” Most Innovative Services from CompTIA

CompTIA - Software Innovation Award FINALIST
channel training & certification canalys

2nd Quarter Promotion. Get an EXTRA Elective included FREE with the Certified Channel Manager course ($495 value)

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channel training & certification
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Channel Training & Certification

The industry’s 1st, best-selling, Certified Channel Manager™ & Channel Training for over two decades–over 10,000 channel managers trained.

“It’s an MBA in the channel!” – Jay McBain, Forrester

Ted Finch is one of high-tech’s most knowledgeable and effective channel specialists. Ted has worked extensively as a top executive with resellers.

Rick Chapman
Rick ChapmanPublisher of SoftLetter & Product Marketing Manager’s Handbook for Software, plus US Channel Distribution Handbook

Ted is not only a man of high integrity, but he leverages a very analytical, data-centric, approach to decisions… His experience with the channel is extensive.

Jack DoxeyVP of World-Wide Channels - Autodesk

“Great education – unbelievable depth of content here. It is more than just a certificate – It is an MBA in the channel!”

Jay McBainPrincipal Analyst, Forrester

I am on an amazing journey of discovery…with Ted, as we design our reseller channel program. Ted uses “micro consulting” …incredible business model.

channel marketing
Rick BradyCEO Softnas, former CTO at Citrix

I have never met a more honorable man. Ted is a rare combination of extreme knowledge, high energy, and unique creativity.

Steve HillVice President at Symantec

Ted… launched more products in the first quarter than ever before, got us more press than we’ve ever received, and established an ROI based approach to marketing.

Juan CabezasPresident, Security Division, General Electric

Ted is an expert on channel development…Ted’s work has always been highly regarded. I have no hesitation in recommending Ted.

Harold Horgan
Harald HorgenCEO, The York Group (international channels)

He has the rare ability to tie practical channel logistics to top-level corporate strategy. Ted’s working style is excellent.

Ken RosenVP Channels

…clearly not Ted’s first rodeo. He brings a wealth of experience and has given us a dramatic head-start in setting up a competitive reseller program.

James KennedyCEO, RuberStamp, Inc.

He is a strategic thinker who pushes the marketing boundaries to get companies the kind of visibility needed to attract & retain customers.

Lauren PeterCEO, The Peter’s Group

Ted is one of the most talented channel executives I know in the high-tech industry.  If he doesn’t have an immediate answer he has a huge network that he taps into.

Linda KazaresCo-author US Channel Sales Guidebook
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Popular Videos

How to: Create a Reseller Program

how to create reseller program & channel training

What to Look for in a Reseller Portal

prm partner portal

How to: Create Strategic Alliances

how to strategic alliances

How to: Position Your Product

channel training

See more Chanimal videos on the ChanimalVideos Youtube channel

Most Recent Blog Posts

Branding the Reseller Rep

https://chanimal.com/wp-content/uploads/Brand-Rep.jpg 400 495 Ted Finch https://chanimal.com/wp-content/uploads/Chanimal_Logo_300_tm.png Ted Finch2024-10-21 22:09:242024-10-25 08:12:30Branding the Reseller Rep
reseller levels

Reseller Levels – Should You Have Them?

https://chanimal.com/wp-content/uploads/Reseller-Levels.jpg 400 495 Ted Finch https://chanimal.com/wp-content/uploads/Chanimal_Logo_300_tm.png Ted Finch2024-07-29 21:28:322024-08-13 18:25:57Reseller Levels – Should You Have Them?
certified channel manager

Review – Certified Channel Manager Course

https://chanimal.com/wp-content/uploads/Blog-Review.jpg 400 495 Ted Finch https://chanimal.com/wp-content/uploads/Chanimal_Logo_300_tm.png Ted Finch2024-07-25 16:48:302024-08-13 22:11:17Review – Certified Channel Manager Course
certified channel manager

How to Promote an Affiliate Link

https://chanimal.com/wp-content/uploads/Affiliate-Thumbnail.jpg 400 449 Ted Finch https://chanimal.com/wp-content/uploads/Chanimal_Logo_300_tm.png Ted Finch2024-07-21 11:50:492024-08-13 18:16:15How to Promote an Affiliate Link

See more Chanimal BLOGS

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Contact Info

Chanimal, Inc.
12109 Lake Stone Dr
Austin, TX 78738

512-947-7016
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NOTICE

I join a LOT of affiliate programs (connoisseur–like to see what they do), including Amazon, so there may be links throughout Chanimal.

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