Welcome to Chanimal

Hi, I’m Ted Finch, CEO of Chanimal.com, the Ultimate (and largest) Resource for Channel Training, Certification, & Consulting for Software, Hardware, SaaS, and Channel Marketing for over 30 years. Please remember to bookmark this page.

Chanimal provides consulting, channel training, PRM software, and industry resources. The concepts on this site have generated BILLIONS in revenue (from some of the most successful product launches in the world). The 1,000+ pages of content are my contribution back to the tech industry. I trust they help you as well (Check the RESOURCES menu).

FREE Public Consulting, Channel Q&A, Open Mic – Every Thursday, 2 – 3 pm CST
www.GoToMeet.me/TedFinch (no password needed)

Please REGISTER your first time here so I can add you to my confidential networking database and give you access to the “Chanimal Cave.” This password-protected section contains a LOT of exclusive and FREE content ONLY for registered users.

It’s a small industry, let’s stay in touch.

Ted Finch
aka Chanimal (“Channel Animal”)

Read recent reviews about the Certified Channel Manager course on LinkedIn

Chanimal Micro Consulting ™

Get affordable and award-winning consulting to create or refine a world-class reseller program or get hands-on to CMO-level marketing help for as little as $2,750 per month!

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What’s New

Chanimal is speaking at the Austin PartnerOps Symposium on April 10th, 2025.
Watch Chanimal featured in a zinfi video podcast, “5 Keys to Successful Channel Partnerships.“
Chanimal celebrates 30th anniversary – 30% off EVERYTHING!
Chanimal is listed as one of the world’s top channel training companies by canalys. See report.
Chanimal is listed among the top consultants for technology vendors by canalys. See report.
Chanimal Announces over $100,000 in Scholarships. See the press release.
Chanimal Releases Industrys First Commercial PRM Built on WordPress, a “Partner Program In-A-Box” Issuewire, PR.com, 888-Press, Express Press.
New – Channel Training! FREE Trial of the Certified Channel Manager training at ChanimalUniversity.com–includes FOUR free channel training lessons & content!
Video, “What to look for in a PRM.” presented with SaaSMAX/PartnerOptimizer.

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Chanimal’s Micro Consulting was named to the “Top 5” Most Innovative Services from CompTIA

CompTIA - Software Innovation Award FINALIST

channel training & certification canalys

2nd Quarter Promotion. Get an EXTRA Elective included FREE with the Certified Channel Manager course ($495 value)

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Channel Training & Certification

The industry’s 1st, best-selling, Certified Channel Manager™ & Channel Training for over two decades–over 10,000 channel managers trained.

“It’s an MBA in the channel!” – Jay McBain, Forrester

Ted Finch is one of high-tech’s most knowledgeable and effective channel specialists. Ted has worked extensively as a top executive with resellers.

Rick ChapmanPublisher of SoftLetter & Product Marketing Manager’s Handbook for Software, plus US Channel Distribution Handbook

Ted is not only a man of high integrity, but he leverages a very analytical, data-centric, approach to decisions… His experience with the channel is extensive.

Jack DoxeyVP of World-Wide Channels - Autodesk

“Great education – unbelievable depth of content here. It is more than just a certificate – It is an MBA in the channel!”

Jay McBainPrincipal Analyst, Forrester

I am on an amazing journey of discovery…with Ted, as we design our reseller channel program. Ted uses “micro consulting” …incredible business model.

Rick BradyCEO Softnas, former CTO at Citrix

I have never met a more honorable man. Ted is a rare combination of extreme knowledge, high energy, and unique creativity.

Steve HillVice President at Symantec

Ted… launched more products in the first quarter than ever before, got us more press than we’ve ever received, and established an ROI based approach to marketing.

Juan CabezasPresident, Security Division, General Electric

Ted is an expert on channel development…Ted’s work has always been highly regarded. I have no hesitation in recommending Ted.

Harald HorgenCEO, The York Group (international channels)

He has the rare ability to tie practical channel logistics to top-level corporate strategy. Ted’s working style is excellent.

Ken RosenVP Channels

…clearly not Ted’s first rodeo. He brings a wealth of experience and has given us a dramatic head-start in setting up a competitive reseller program.

James KennedyCEO, RuberStamp, Inc.

He is a strategic thinker who pushes the marketing boundaries to get companies the kind of visibility needed to attract & retain customers.

Lauren PeterCEO, The Peter’s Group

Ted is one of the most talented channel executives I know in the high-tech industry. If he doesn’t have an immediate answer he has a huge network that he taps into.