Please bookmark this location immediately so you can return often. In case you forget, there is also a LINK on the bottom right of every page called, “The Cave.”
Welcome to the Chanimal Cave – your reward for registering with Chanimal.com. Following is a list of downloadable files. Some of these files are compiled from the public Chanimal content (without having to sift through over 1,000 pages to find), others are exclusive to registered users only. Return often to see if there are any updates or new items (usually marked with a “New” button). Click on the filename to download or on the link to view “Cave Dweller” content only.
New Content added:
- Editorial Calendar Sample – Kit
- Email Campaign Instructions
- Demo Scripts – Kit
- White Paper Samples
- Chanimal Tradeshow Checklist
- Channel_Kit_2019 (2020 available in store)
- Sample Reseller Portal (branded after SaaSMAX – shows how the entire partner program comes together with sample content, policies and process).
- Location: portal.chanimal.com (use the login menu)
- Name: Visitor
- Password: !Welcome123#
Chanimal File Downloads
|Budget Spreadsheet. Attached is a budget spreadsheet that shows most of the promotional items I would use and the apx. price. It also has a sales forecasting module tied to the number of resellers, the avg turns/month of product, avg selling price–and sets a sales forecast that ties to the budget. It also includes a PowerPoint that shows how to setup an ROI based budget.||Chanimal Budget|
|Marketing Plan Template. An MS Word Marketing Plan template with headings, explanations, and formatting. File size 137 KB.||Marketing Plan Template.doc|
|Marketing Plan Guidelines. Instructions on how to use and format the Marketing Plan Template. File size 32 KB.||Marketing Plan Guidelines.doc|
|Sales Projections. This spreadsheet can help you calculate your sales forecast based on the minimum required turns within retail. A self-unzipping file. File size 23 KB.||Use the Budget spreadsheet above – ties them both together|
|Research Plan. A sample research gannt chart that shows how to setup an in-house research department and start initiating research projects. File size 240 KB.||ResearchProgramSetup.pdf|
|Writing The Marketing Requirement. A PDF file – courtesy Pragmatic Marketing providing tips on what should be in a MRD. File size 237 KB.||Writing_the_MRD.pdf|
|Guide to Managing Media and Public Relations. One of the most comprehensive, practical guides to all promotional PR that I have ever found (all on one page (prints to 48 pages)). Courtesy Open Source Community. File size 252 KB.||Guide to Managing Media and Public Relations.doc|
|Product Slick – Sample. Example of a single page product slick (can double as shelf hanger)|
|Product Folders – Sample. Example of product folders with space for a sticker.||Product Folder.jpg|
|Sell Sheet – Sample. Example of a sell-sheet used to sell into retail or VAR accounts.||Sell Sheet – Front.jpg, Sell Sheet – Back.jpg|
|Chanimal Advertising Guidelines. Guidelines used to create persuasive display ads. These are summarized, also see the new website section where much of this is illustrated here.||AdGuidlines.pdf|
|Persuasive Format. It contains the Chanimal persuasive format for direct response, ads, sales scripts, etc. along with the concepts behind them. File size 38 KB. Also, go to the new persuasive format section in copywriting.||Persuasive Format Explanation.doc|
|Chanimal Packaging Guidelines. Nine pages of guidelines showing what elements should go on each face of an effective product package. Updated for 2007.||Packaging Guidelines|
|Sample landing pages. Sample ad, primary landing page, lead form, and secondary landing page. See Advertising ROI for use.||Sample Landing Pages|
|Chanimal Positioning. The apex of all strategy is positioning–the unique differentiator and hook to hang all your promotions. These PowerPoint slides explain positioning, provide case studies, and show how to position your product and de-position the competition.||Chanimal Positioning Process (rename to .pptx if it comes across as a “zip” file – it’s an Explorer problem)|
|Chanimal Branding Conventions – Naming, Logos & Positioning Statements. Nine pages explaining the guidelines and acid tests for product naming, logo designs and positioning statements.||Chanimal Branding Conventions|
|Chanimal Generic Website Plan-O-Gram. File contains a sample outline and structure for a company website. It shows the type of pages and content for a typical software website.||Chanimal Generic Website Plan-O-Gram|
CHANNEL MARKETING, AFFILIATES & ALLIANCES
|Chanimal Reseller Channel Kit. Contains over 20 different document templates for a reseller agreement, authorization levels, introduction letter, policies, training requirements, program checklist, PowerPoint, pricing, etc. This combines the best practices from over 10 different world-class reseller programs (from Microsoft, Sun, Autodesk, IBM, etc.). File size 1.3 MB. MAJOR update for 2019. Simplified format, ready to use to create VAR a portal. See below for the sample portal.||Channel_Kit_2019|
|Authorized Reseller Agreement. Template that will help you establish a reseller agreement with a reseller. File size 63 KB.||Reseller Agreement.doc|
|US Reseller List. List of all the major mass merchants, consumer electronics, Corporate resellers, bookstores, superstores, etc. Courtesy of Channel Sources. File size 43 KB.||RetailList.pdf|
|Chanimal Alliance Kit. A template that helps you create strategic and tactical alliances. File size 4.4 MB.||AllianceKit.zip|
|Chanimal Affiliate Kit. Copy to populate an affiliate program, affiliate e-book and Chanimal affiliate article from SoftLetter.||AffiliateKit.zip|
|Chanimal sample Reseller Partner Portal. Over 53 sample web pages showing the entire structure of a world-class reseller portal. Also contains exclusive free content and samples found nowhere else on Chanimal. It is branded, “SaaSMAX” (the largest SaaS distributor). It shouldn’t, but Email me at [email protected] or call 512-263-9618 if it is locked and needs a password.
Preview of the “Clonable” partner portal (53 pages of content–can be cloned. Instructions on the bottom of the Chanimal Sample Partner. NEW template 2019.
|Chanimal Sample Partner Portal|
START-UP & HR RESOURCES
|How to Finance a Hi-Tech Start-Up: Video. Now offered FREE here.||Start-up Video|
|Sales Kit. Contains sales stats worksheet, Chanimal Sales Comp Plan Guidelines and Channel Sales Compensation Plan. File size 51 KB.||Sales.zip|
|ROI-Based budgeting PowerPoint. Shows a sample of how to present a scratch budget based on ROI. Now links to the Budget listed above since it has both the spreadsheet and the PowerPoint.||ROI-Based Budgets|
|10 Year Anniversary Gift. Chanimal Master Plan of Action. Massive 30 page, 1023 step sequenced plan of action showing detailed steps to create a reseller program from scratch, how to define a product, set up an affiliate program, start PR, run repeatable recruiting processes, the latest SEO steps, setting up alliances, and a LOT more. This is the most comprehensive free step-by-step map to tactical marketing on the planet. It contains the same approaches used to help Netscape, GE, Motorola, 3M, Sony, Canon, Microsoft and other consulting companies. I use this myself to create a customized plan of actions for all of my consulting clients. My gift to you on the 10th anniversary of Chanimal.com. Updated with over 50 pages (20 more) – 1,700 plus items!||Chanimal Master Plan of Action|
CHANIMAL PRESENTATIONS & ARTICLES
|University of Texas Entrepreneurial Marketing presentation to the MBA program.||UT Entrepreneurial Marketing|
|PDMA Presentation to Product Managers (Oracle Campus). Topic: Tsunami Product Launches. How to Rip your product into the market and ride the wave.||PDMA Presentation|
|Building a SaaS Channel – SoftLetter. How to build a SaaS channel – very concentrated slides. A LOT of information!. PowerPoint. 815 KB.||Building a SaaS Channel|
|Stop Using the Word “Solution” in your copywriting. Article that Appeared in SoftLetter 2010.||Solutions|
Note: Some PowerPoints with the latest .pptx extension download automatically as a “zip” format. First, see if it will open as a zipped file, if not, then re-name the PowerPoint extension from “zip” to “pptx” and it will open. This is because Microsoft uses a compression routine in the latest PowerPoint that often gets confused with the same Zip format.
LINKS. The links page contains sites that I’ve considered or used over the years. It used to hang off the home page, but it reduces SEO so it is within the Registration section only. A LOT of stuff here–don’t miss.
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Austin, TX 78738
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