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Channel Consulting – Get Help Creating a Reseller Channel Program (little as $2,750/month)

Over 600 Channel Consulting Clients including...

Chanimal Micro Consulting ™

Get an affordable, award-winning channel consulting to create or refine a world-class reseller program or get hands-on to CMO-level marketing help for as little as $2,750 per month!

Hi, my name is Ted Finch, CEO of Chanimal.com, The Ultimate Resource for Software, SaaS and hardware Marketing and one of the industry’s best channel consultants to help your channel program.

Within the next few minutes, I’ll explain some of the benefits of the Chanimal Micro Consulting service—where you can get channel consulting help to define, build (find channel partners) or refine your reseller program, a virtual VP of Marketing (if needed), channel and marketing expert for as little as $2,750 per month–month-to-month (versus the normal $10k-$20k for most industry consultants).

FREE Public Consulting, Q&A, Open Mic  – Every Thursday, 2 – 3 pm CST
www.GoToMeet.me/TedFinch (no password)

Chanimal’s Micro Consulting was named to the “Top 5” Most Innovative Services from CompTIA

CompTIA - Software Innovation Award FINALIST

Why Read? Just Watch the Short Video!

channel consulting

The Problem

First, let me explain why I created the Chanimal Micro Consulting Service.  Many start-ups don’t have the money to hire a world-class marketer—yet this is when they often need the most help and advice.

Many existing companies need to move to the next level but don’t know-how. Divisions of large companies want to try new initiatives (like setting up a channel, trying new promotions, or penetrating a new market), but they can’t get the headcount.

Or, a person is promoted into marketing, or responsible to build their new channel, but doesn’t have a marketing or channel background—and needs immediate channel consulting help to succeed.

Alternatives – Channel Consulting

You could hire one of the big consulting firms like Bain & Company or Accenture, but you pay outrageous rates (much of it paying for executive overhead) and usually get a bright, but relatively inexperienced “junior consultant,” who hasn’t done channel consulting or been in the trenches and is cutting their teeth at your expense.

Or you get great advice, but they don’t know how to help you execute, or can execute for you—at a massive, non-competitive cost (usually by outsourcing with a hefty markup).  I’ve “unwound” several major mistakes (such as ineffective packaging, bad pricing advice, and poorly executed promotions) from these types of consultants.

Or, you can hire the typical independent channel consultant that only picks up 1-2 accounts, charges $10-15k per month, but many of these have only been at mid-level management, seldom having gone through all the ranks from hands-on producer to senior vice president of multi-billion dollar organizations.

Or you get someone who is too high-level and hasn’t executed much of anything—at a start-up or a new division.  They may know what needs to be done, but don’t how to do it—certainly not with enough detail to coach or mentor your team.

channel consultant
channel consulting

The BIG Question

How do you get the type of help you need, either strategic or tactical, at an affordable price?

Introducing…

Chanimal Micro Consulting ™

Get affordable and award-winning consulting to create or refine a World-Class reseller program or get hands-on to CMO-level marketing help for as little as $2,750 per month!

Call 512-263-9618

Credibility – Channel Consulting

As the lead channel consultant, I’ve helped build several start-ups with their channel strategy and channel program, including one that grew from 13 people to become largest high-tech product launch company in the world with over 4,000 people, executing the channel launch of over 400 world-class products for over 150 companies including:

15 divisions of Microsoft, IBM, Sony, NEC, PC Tools, Iomega, Western Digital, Autodesk, Adobe, HP, Creative Labs, Citrix, WordPerfect, Novel, AOL, Ashton Tate, Corel, Goldmine, Disney, Ingram Micro, Canon, Epson, Intel and many more.

I also wrote the strategic marketing plan and lead the marketing team that published the world’s #1 best-selling software product at the time—Netscape Navigator, which was a catalyst that launched the .com era.

I also helped form Red Storm Entertainment with Tom Clancy, have been a VP or Senior VP of Marketing at $4 billion Harcourt, $38 billion Motorola (where I sat on the marketing board), and $130 billion GE—one of the largest corporations in the world.

In addition, I also run the world’s first and best-selling Certified Channel Manager ™ training program.

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saas consulting

Chanimal has helped with

Software, hardware, with both enterprise, Soho, SaaS and consumer products in areas such as Risk Management, Medical Software, e-Marketing, Accounting, Outsourcing, Project Management, Servers, Grid Computing, Dev tools, Cadd, Networking, PC’s, Franchising, Education, Publishing, IT Services, e-Commerce, Internet, Databases, Storage, Utilities, POP, PRM, CRM, Security, National Defense, PVR, Games, HR, and more.

Chanimal has worked on

Marketing plans, competitive analysis, recruiting reseller partners, channel sales, budgets, pricing, positioning, hiring, training, coaching, events, ads, packaging, channel strategy, product and company naming, channel marketing, sales channel, sales training, branding, funding, PR, direct response, and of course, the world-class Chanimal reseller program.

Channel consulting

Simple 6-Step Process

  • 1) Call Me for an Introduction

    You can ask me any questions you like—information is always free at Chanimal. After this introduction we decide if we want to setup the analysis call.

  • 2) Participate in FREE 60 minute Analysis Call

    During this phone meeting, I’ll ask about your history, budgets, staff, funding, product, competition, market, pricing, channel, and promotions. You don’t need to prepare—just show up and help me to “flash” up to speed.

  • 3) Plan of Action

    This is where I create the custom plan of action showing EVERYTHING, in excruciating detail that will help meet your objectives. It shows you step by step how to build a reseller program and fill every marketing hole.

  • 4) Review the Plan

    We then meet to review the plan, make sure it is accurate and that it covers the objectives—we make any revisions if needed.  I then allow you to review it offline and consider who should do what.

  • 5) Set Dates & Execute

    We then call again, usually the next day, to solidify the plan, decide who does what, set our dates and then we EXECUTE… with a vengeance according to the plan.

  • 6) Ongoing Collaboration

    We will then meet, typically 2-3 times a week, more often whenever needed, and proceed to march down the list, executing with a vengence and getting results.  It works!

His ability to provide a detailed path to each project goal with the associated tasks is remarkable. His 25+ years of marketing experience is evident from the first…

Steve GrushowCEO, Edit.com

“Frankly, we wouldn’t have been able to get our project off the ground without his expertise, and we now have confidence in our project’s success.”

Dwight OdlandProduct Manager, Roketdyne (Boeing)

“Ted under promised and over delivered. His repeatable processes, templates and deep experience enables him to cover more ground faster than anyone I’ve ever seen.”

Don GracyVice President Strategy, PTC

“With Ted’s help, tasks that would normally take 1-2 months can be completed in a week’s time.”

VadimCEO, Logic Software

“Ted helped us get our VAR recruitment program off the ground, correcting key misconceptions and deficiencies along the way. Easy to work with and informative.”

Adam ScranCEO, Ascentive

Ted Finch is one of high-tech’s most knowledgeable and effective channel specialists. Ted has worked extensively as a top executive with resellers.

Rick Chapman
Rick ChapmanPublisher of SoftLetter & Product Marketing Manager’s Handbook for Software, plus US Channel Distribution Handbookhttps://softletter.com–SoftLetter

Ted is not only a man of high integrity, but he leverages a very analytical, data centric, approach to decisions… His experience with the channel is extensive.

Jack DoxeyVP of World-Wide Channels - Autodesk

I am on an amazing journey of discovery…with Ted, as we design our reseller channel program. Ted uses “micro consulting” ...incredible business model.

channel marketing
Rick BradyCEO Softnas, former CTO at Citrix

I have never met a more honorable man. Ted is a rare combination of extreme knowledge, high energy, and unique creativity.

Steve HillVice President at Symantec

Ted… launched more products in the first quarter than ever before, got us more press than we’ve ever received, and established an ROI based approach to marketing.

Juan CabezasPresident, Security Division, General Electric

Ted is an expert on channel development…Ted’s work has always been highly regarded. I have no hesitation in recommending Ted.

Harold Horgan
Harald HorgenCEO, The York Group (international channels)https://yorkgroup.com–The York Group

He has the rare ability to tie practical channel logistics to top-level corporate strategy. Ted’s working style is excellent.

Ken RosenVP Channels

…clearly not Ted’s first rodeo. He brings a wealth of experience and has given us a dramatic head-start in setting up a competitive reseller program.

James KennedyCEO, RuberStamp, Inc.

He is a strategic thinker who pushes the marketing boundaries to get companies the kind of visibility needed to attract & retain customers.

Lauren PeterCEO, The Peter’s Group

Ted is one of the most talented channel executives I know in the high-tech industry.  If he doesn’t have an immediate answer he has a huge network that he taps into.

Linda KazaresCo-author US Channel Sales Guidebook
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I invite you to call – Let’s Chat!

Please call or e-mail me if you need channel consulting to setup or refine your channel program, and want to find out more about the Chanimal Micro Consulting services. I am happy to provide references from companies I have helped.

If for some reason I can’t help you, I can usually point you elsewhere to get you the help you need.  And of course, you can browse Chanimal.com anytime with over 1,000 pages of free information.

I look forward to hearing from you soon. Take care.

Ted Finch
(512)263-9618


Still need more information? Click the Consulting Menus above…

Micro Consulting Bonus

  • Includes FREE Reseller Partner Portal ($7,000 value). This alone makes it an incredible value!
  • ALL Chanimal content–including the 10,000+ reseller database ($700 value for all the channel content)
  • Plus, massive discount on the online Certified Channel Manager course (see details HERE)
channel consultant
Chanimal Phone Number

Contact Info

Chanimal, Inc.
12109 Lake Stone Dr
Austin, TX 78738

512-263-9618
Click HERE to Email

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