Ted Finch is one of high-tech’s most knowledgable and effective channel specialists. Ted has worked extensively as a top executive with resellers.
Ted is not only a man of high integrity, but he leverages a very analytical, data centric, approach to decisions… His experience with the channel is extensive.
I am on an amazing journey of discovery…with Ted, as we design our reseller channel program. Ted uses “micro consulting” …incredible business model.
I have never met a more honorable man. Ted is a rare combination of extreme knowledge, high energy, and unique creativity.
Ted… launched more products in the first quarter than ever before, got us more press than we’ve ever received, and established an ROI based approach to marketing.
Ted is an expert on channel development…Ted’s work has always been highly regarded. I have no hesitation in recommending Ted.
He has the rare ability to tie practical channel logistics to top-level corporate strategy. Ted’s working style is excellent.
…clearly not Ted’s first rodeo. He brings a wealth of experience and has given us a dramatic head-start in setting up a compeitive reseller program.
He is a strategic thinker who pushes the marketing boundaries to get companies the kind of visibility needed to attract & retain customers.
Ted is one of the most talented channel executives I know in the high-tech industry. If he doesn’t have an immediate answer he has a huge network that he taps into.
Ted Finch, Chief Executive Officer & Founder
Ted is one of the top channel and marketing experts in the high-tech industry, having helped launch hundreds of products into the channel for over 700 vendors including:
Microsoft, HP, Adobe, Corel, Intel, Aldus, Epson, AOL, WordPerfect, Novel, Autodesk, Citrix, IBM, Sony, Disney, Mitsubishi, Lotus, DCA, Netscape,3M, GE, Motorola, BigCommerce, Apple, Compaq, Leadmaster, Alias, IQ Tech Pros, Boeing, AMF, Survey Monkey, Dell, Ingram Micro, NEC, Toshiba, AOL, Western Digital, ATI, Disney, Iomega, Ashton Tate, Lotus, Creative Labs, PTC plus over 70 start-ups and mid-sized companies with retail, enterprise and SaaS products.
He started in the animation industry (competing with Hanna Barbara and Disney–while heading up a 350-person sales force), is a former VP of Sales and Marketing with TAC (now called MarketStar) that grew to over 4,000 field reps with over 2,300% growth, a VP Marketing at Goldmine Software (doubled in size 10 consecutive years–over 1 million customers), VP Marketing at $4 billion Harcourt (Seaworld, Neiman Marcus, General Cinemas, Harcourt Education).
He was also a Sr. VP of Marketing at $33 billion Motorola, VP of Marketing at $130 billion GE, wrote the marketing plan, and helped form Red Storm Entertainment with Tom Clancy (press event held on the USS Nuclear Sub Cheyenne).
He also led the marketing team that published AOL wrote the marketing plan and published Netscape Navigator, the #1 best-selling software in the world at the time that inaugurated the .com era.
He has helped raise over $27 million in funding, gone through five successful acquisitions, been quoted in over 100 books and publications, including Marketing Computers, Entrepreneur Magazine, CNN, Internet World, Computer Reseller News, VAR Business, ABC, CBS, Business Week, Software Success, Channel Advocate, Tom Siebel’s “CyberRules,” “In Search of Stupidity,” and wrote the forward and contributed content for, “The Product Marketing Manager’s Handbook for Software.”
He has sat on the board of advisors for CompTIA’s SofwareCEO, and at several software companies. When not raising his five beautiful children, he writes marketing content, produces videos, trains, and consults (has helped over 600 companies and counting). View the LinkedIn profile for a full background.
See ALLIANCES for extended members of the team.
Xime Finch, Chief Operating Officer
With a degree in Marketing and a second degree in Industrial Engineering (graduating valedictorian of her class), with experience in IT Project Management and HR, Xime (pronounced “He May”) handles the operations, alliances, and promotions for Chanimal. She also heads up the Chanimal Certified Channel Manager program at Chanimal University, including building the coursework, managing the LMS system, course promotions and certification.
In her “spare” time, when not setting the example for the five kids, she is the captain of a Latin salsa dance team that performs nationwide (last two times in Hawaii). You’ll often see her as the fun mascot in several of the Chanimal University training slides.
Rick Chapman, Advisory Council
Rick is the founder of SaaS University (conducts SaaS workshops throughout the nation), is the managing editor and publisher of SoftLetter (the software industry’s longest-running and most trusted source for primary research, benchmarks, metrics and business insights), the author of The Product Marketing Handbook for Software, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, and SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business. Rick was a product manager (over WordStar) for MicroPro, Ashton-Tate and consulted for IBM, Novell, Microsoft, Sun and others and is well known and respected in the high-tech industry.
Meet The Team Members
Chanimal is comprised of an internal staff that works hands-on directly with accounts, but also through 27 formal alliances (PR, Advertising, Channel Sales, SEO, Web Design, Industry Data, Product Management, Copywriting, Development, Graphic Design, Legal, International Channels, CRM/PRM Integration, Pricing, and Analyst Relations.
Alliances – Extended Capabilities
The Chanimal alliance channel helps add immediate vetted and skilled capabilities to supercharge the Chanimal engagements–we follow our own teachings of leveraging a channel. We do not mark up any of the services–they are just part of the extended Chanimal team and many follow either a cheaper or a similar pricing model so it is similar in cost to doing the work internally (but it also keeps the Chanimal costs affordable without bloated in-house staff (many would not be nearly as experienced).
If someone needs their website fixed, we bring in Neil (he has helped over 40 of my companies–amazing work). If we need PR, we bring in Brenda or Todd, who helped win over 50 editor’s choice awards or helped us get on CNN, NBC, CBS, or created a press event with Tom Clancy on the USS Nuclear Submarine, Cheyanne. I have several graphics designers–their work won awards while at GE. For PRM integration I bring in Allison–she understands channels and direct sales and knocks it right out. My law friend (Jeremy) only works on SaaS EULAs and Channel agreements. A copywriter (Ivan) is one of the best in the world. Need to profile partners–I instantly bring in the biggest guns in the industry (Partner Optimizer). And the list goes on.
In-House Team
Following are some of the folks internally you might interact with:
- Ted Finch. CEO. Channel Chief, fractional CMO. Handles most consulting (see list of expected deliverables), course creation, and Chanimal site content creation. LinkedIn.
- Xime Finch. Operations (accounting, billing), project management, multi-lingual international alliances, social media, coursework, LMS system management, and course administration. LinkedIn.
- Austin Finch. Channel Manager, SEO & Database. Has worked with several Chanimal clients to help with channel management, SEO, and video production, plus maintained the Chanimal database. Linkedin.
- Jordan Finch. Channel Manager. Has worked with several Chanimal clients in channel management (program setup, market research, collateral, competitive analysis & matrix, and reseller recruiting).
- Mackenzie (Kenzie) Finch. PR for Chanimal and Chanimal clients (editorial calendar, messaging, editor database, market research, press release, pitching to the press). LinkedIn.
- Micaela Deustua. Channel Database. Compiles alliance and competitor databases for recruiting.
- Rick Chapman. Industry channel and operations reports, plus Chanimal consulting for SaaS, channels, positioning, and SaaS operations. Publishes SoftLetter. Edits Chanimal content. Conducts surveys used to identify best channel practices (taught at Chanimal Univerity and used in the Chanimal consulting).
The Chanimal Control Room
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