Press Release: FREE Online Resource


Chanimal  –  free on-line resource for software marketing
Free Internet resource for software marketing is now available

AUSTIN, Texas-April 3, 2000 – Chanimal Marketing announced today that its industry Web site, “Chanimal – The Ultimate Resource for Software Marketing,” is now back on-line.  Chanimal has been a valuable free resource for software marketing information since 1997 when its founder, Ted Finch, who has launched over 400 software products for more than 150 companies (including Netscape, IBM, Microsoft and Lotus), started the site to collaborate with other professional software marketers.  The site was down for over a month while it was being re-hosted and re-built.

The Chanimal Web site includes sample marketing plans, budgets, organizational structures, tips on PR, advertising, channel sales, channel marketing, copy writing key analysts and consultants, newsletters, books, direct sales, event marketing (trade shows), Internet marketing, collateral,recruiting, employment tips, venture capital, plus more–all accessible for FREE.

“The Chanimal Web site started as a simple way to keep my personal network of software professionals alive and well,” states Ted Finch, founder of Chanimal, Inc.  “However, the site grew with contributed content from dozens of other hi-tech marketing pros.  It is now a very large resource, with over 150 pages of very specialized content that can help both large companies and start-ups to learn how to market hi-tech products.”

Registered users and regular visitors include thousands of marketing professionals from Microsoft, Dell, Lotus, Corel, IBM, Adobe, Netscape, Red Hat, Ingram Micro, Motorola, HP, and other hi-tech firms.

Mr. Finch further states, “I encourage anyone who is trying to market a software or hardware product to stop on by.  The Chanimal site has a LOT of street smart information–with additional links to other valuable content sites.”

New content includes:

  • A new chat room.  An on-line forum for discussing hi-tech marketing issues (press is welcome). Now divided by sections.  Also includes JOB postings!
  • An entire 85+ page Field Channel Sales Manual available on-line (written originally for the nation’s largest channel sales organization with 4,000 reps).
  • A free offer to conduct retail software packaging evaluations–at no cost!
  • A complete on-line store with dozens of links to hard-to-find software marketing publications and books (such as The Product Marketing Manager’s Handbook, The Channel Sales Guidebook, How to Work with Computer User Groups and more).

About Chanimal

Chanimal Marketing is a souped-up version of “Guerilla Marketing” focusing on the special needs of products in two-tier distribution.  The Chanimal Website contains street-smart software marketing information.  Much of the content was gathered through contributions from industry marketing professionals and from trial and error from the founder, Ted Finch who has participated in over 400 product roll-outs (including the original launches of Corel Draw, Lotus SmartSuite, OS/2, MacroMedia, Sound Blaster, WinFax, and Netscape Navigator), from over 150 companies.

For more information about Chanimal, refer to our About Us <>  Web page.

Chanimal, the Chanimal logo are registered trademarks of Chanimal Marketing, Inc. All other company and product names may be registered trademarks or trademarks of their respective companies/holders, and are hereby recognized.

Press Contact

Ted Finch
Chanimal Marketing
Austin, TX (Chanimal – The Ultimate Resource for Software Marketing)