How to Setup a Partner Business Plan
I was asked the question, “Do any of the Chanimal University courses walk through creating joint business plans? If so, which one?” But the response turned into the top three things you should do with a partner.
I am not a strong advocate of joint business plans with partners. Resellers don’t like to create them (and most aren’t strong in marketing, so don’t do much), vendors don’t like to read them, and partners seldom follow them.
Instead, I am a strong advocate of the Marketing Plan of Action which covers ONE thing that is done per month to promote the product. If a partner has 10-15 vendors, they just can’t do much with each of them. So, to get ONE promotion per month is real progress.