Features & Benefits
Channel Training – Master Classes
Channel Training Master Classes are conducted online within Chanimal University, the industry’s 1st, best-selling, and most rigorous standardized Channel Manager Training, and is the gold standard Certified Channel Manager™ program. It has trained over 10,000 channel managers from some of the world’s best-channel programs.
“Great education – unbelievable depth of content here. It is more than just a certificate – It is an MBA in the channel!”
I especially like the depth of content, the enthusiastic style, and the over 100 included best-practice templates, samples, and worksheets. It should be a required course for every channel manager.
I thoroughly enjoyed the CCM course, it covers all of the areas you need to know about and Ted does an excellent job of breaking it all down into bite-size chunks!
This is an IN-DEPTH course that bridges the gap between theory and practical implementation of effective strategies. You get… a virtual TON of resources. Highly highly recommended!
Free Channel Training
The free course teaches the basics of channel management–enough to know the terms, how to set up a partner program, and the essentials of recruiting and enablement. No cost – Apx. 4 – 6 hours to complete. Includes a Certificate.
“This is a great course providing insights, instructions, templates, advice & sample experiences, that will help anyone new to channel partner management. Well worth your time and it’s free!”
“It is easy to understand and navigate through the lessons! The quizzes are a fun touch too!”
Certified Channel Manager
This Master Class course contains over 31 lessons (typically takes 3 weeks to complete) and covers channel strategy and DETAILED tactics for all three phases of a partner program.
1. Define your Program
Includes identifying resources, determining your margins, your agreements and policies, and creating the right channel collateral, price sheets, videos, landing pages, and initial training content.
2. Recruitment
How to profile your partner type, build your database, your email and CRM system, and how to recruit (email, phone, direct mail, PR, ads, and events).
3. Enablement
How to enable your partners to sell within the orientation, marketing meeting, product and market training, getting the product on their website, quotes, co-selling, model calls, coaching calls, motivation, and channel operations.
Combined with the Chanimal Partner Portal, you have everything you need (systems, process, help with content, and training) to build a successful partner program, a complete “Partner Program In-A-Box.”
Loved this course. So much in-depth knowledge about Channel Managing and I learned a lot.
The best part? Every module is engaging thanks to Ted’s level of charisma, knowledge, and expertise – you just want to keep learning!
Become a Certified Channel Manager ™
